Grand Hall, Grand Hotel Toplice
In partnership with Ministry of Economic Development and Technology of the Republic of Slovenia and Slovenian Tourist Board.
Strengthening cooperation between the tourism and culture sectors has become a major driving force of destination attractiveness and competitiveness in recent years. Meanwhile, tourism has not only economic effects, but also influences social and cultural relations at the national and international level. Therefore, tourism is an excellent instrument for connecting people, and learning about and accepting the diversity of cultures. Cultural tourism based on tangible and intangible cultural assets is one of the biggest and fastest-growing global tourism markets. Culture and the creative industries, with the support of innovative ICT, are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. The creation and promotion of local distinctiveness is becoming a very important comparative advantage in the competitive, globalised tourism market.
The tourism panel will discuss the wide possibilities of cultural tourism, new technologies in tourism and opportunities for international co-operation in this field, including a presentation of good practices.
